Current issue

Diffusion of internet for mobile devices in Sweden:

Oscar Westlund

Abstract

Diffusion of mobile internet is presently taking place and the mobile phone is being transformed from a predominantly communication device into a multimedia device that can be used for mobile internet. This paper outlines empirical arguments why usage is a more preferable measure than ownership of devices. Diffusion of mobile internet in Sweden between 2006 and 2007 is analysed and the characteristics of the early-adopters are identified. Furthermore, the paper provides explanations for the rate of diffusion via an analysis of attitudes towards different attributes of mobile internet services.