Current issue

Operator Roles in Mobile Broadcast

Eino Kivisaari, Tuukka Autio, Timo Smura and Heikki Hämmäinen

Abstract

Mobile broadcasting is entering a phase of commercial launches worldwide. However, the related value network remains unclear: the markets and the conventional roles of broadcasters, broadcast network operators and cellular operators are becoming intertwined in an unprecedented manner. This paper proposes a generic model for analysing the mobile broadcast value networks. Building on that model and by applying the methods of techno-economic analysis, simulation-based results are presented on the feasibility of selected mobile broadcast value network configurations in the Finnish market.